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Product Management in Practice: A Real-World Guide to the Key Connective Role of the 21st Century

Price: $24.95
(as of Jan 20,2022 14:26:57 UTC – Details)

Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product management is about building products that people love. The real-world practice of product management is often about difficult conversations, practical compromises, and hard-won incremental gains.

In this book, author Matt LeMay focuses on the CORE connective skills– communication, organization, research, execution–that can build a successful product management practice across industries, organizations, teams, and toolsets.

For current and aspiring product managers, this book explores:

  • On-the-ground tactics for facilitating collaboration and communication
  • How to talk to users and work with executives
  • The importance of setting clear and actionable goals
  • Using roadmaps to connect and align your team
  • A values-first approach to implementing Agile practices
  • Common behavioral traps that turn good product managers bad

From the Publisher

Product Management in Practice: A Real-World Guide to the Key Connective Role of the 21st CenturyProduct Management in Practice: A Real-World Guide to the Key Connective Role of the 21st Century

From the Preface

Who This Book Is For

Product management is the glue of modern organizations—the role that connects user needs with business goals, technical viability with user experience, and vision with execution. The connective nature of product management means that the role will look very different depending on the people, perspectives, and roles that you are connecting.

To that end, even defining what is and is not ‘product management’ can prove infuriatingly nonlinear. For the purposes of this book, ‘product management’ refers to the entire nexus of product and product-adjacent connective roles—which might be ‘product manager,’ ‘product owner,’ ‘program manager,’ ‘project manager,’ or even ‘business analyst,’ depending on where you work. For some organizations, a ‘product manager’ is the person responsible for defining a product’s strategic vision, whereas a ‘product owner’ oversees day-to-day tactics. For some organizations, the exact opposite is true. I worked with one organization in which a team of ‘business analysts’ woke up to find themselves magically transformed into ‘product managers’ by executive fiat, with no clear sense of how their day-to-day responsibilities had changed, or why.

Titles, like software tools and product development methodologies, are one way to provide some kind of structure and certainty to a role that offers precious little of either. Successful product management is much less a question of titles, tools, or processes than it is of practice. I use this word the same way one might refer to a yoga practice or a meditation practice—it is something that is built up with time and experience, and cannot be learned from frameworks and instructions alone.

This book is for anybody who wants to develop their practice of product management. That could be somebody with a ‘product manager’ or ‘product owner’ or ‘program manager’ title. It could be a startup founder struggling to connect the fast-moving pieces of their fledgling company. It could be a software developer who is feeling isolated from the user-facing impact of their work. Long story short, if you are in a role in which you are making connections between and across people and roles, I think and hope that there will be something for you in this book.

Publisher‏:‎O’Reilly Media; 1st edition (December 1, 2017)
Paperback‏:‎188 pages
Item Weight‏:‎9.4 ounces
Dimensions‏:‎5.98 x 0.4 x 9.02 inches

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